Indian Designers

The Success Story of Indian Designer Anamika Khanna

Anamika Khanna
The Success Story of Indian Designer Anamika Khanna

Introduction

Indian fashion has always inspired the world, but only recently have Indian fashion designers received the recognition they deserve. Among these trailblazers stands a name so statuesque that has led Indian fashion design to the world’s pinnacle. Anamika Khanna is a name synonymous with sophistication and success.
She is a rare gem of the Indian fashion industry who many international magazines have covered for her business acumen and her unique style that blends traditional Indian textiles with western tailoring and silhouettes. This blog will delve deep into the story of Anamika Khanna, her life and career, her success and accolades, and will uncover the person behind one of India’s most influential fashion empires.

About Anamika Khanna

Anamika Khanna

Born in Jodhpur on19th July 1971, Anamika Khanna was always surrounded by traditional culture and that influenced and shaped her design sensibilities to a great extent. She is a trained classical dancer and an avid painter; these passions are very much alive within her even today. These artistic disciplines honed her skill for achieving perfection and gave her an eye for detail and artistry.

Anamika Khanna’s initial interest in fashion was sparked by the traditional Indian textiles which she was surrounded by throughout her life and the innate craftsmanship. This interest at young age led to her experimenting in her early days with fabric and design. Soon this created a burning passion within her to create her own name in the world of Indian fashion. A self-taught Fashion designer, Anamika Khanna’s talent were recognised early on when she won the prestigious Damnia Fashion award for her creativity and versatility.

Career Beginnings

Anamika Khanna

Anamika Khanna started her fashion career with a small exhibition in Kolkata in 1998. Soon, she caught the eye of fashion enthusiasts for her unique sensibilities, which fused Indian craftsmanship with Western rigor. In 2004, she was invited to do the Grand Finale show for the Lakme Fashion Week.

In 2005, she was invited to showcase her collection at the London Fashion Week, making her the rare Indian female Fashion Designer to appear on an International runway. She received an overwhelming response at the London show and secured an exclusive contract with the likes of Harrods. For her vision, she was extensively covered by international magazines like Glamour (Paris) and Vogue (UK).

In 2007, when Anamika Khanna participated in the Paris Fashion Week, she became the first woman designer of Indian origin to have that honor. She has since done countless fashion shows in India and abroad, securing a name of respect within the international fashion community. She constantly collaborates with the international jewelry brand Bvlgari to extend her business beyond clothes. In 2016, Anamika Khanna launched her jewelry collection in collaboration with Amrapali jewelers from Jaipur.

Signature Style and Innovations

A major reason for Anamika Khanna’s success in the fashion world was because of her unique designing and styling sensibilities. Her seamless blending of traditional Indian elements with the contemporary styles has given her a special place in the heart of Indian and global audience who crave such balance. She has rejuvenated Indian embroidery and craftsmanship giving them her unique twist.

Anamika Khanna is remembered as the creator of many unforgettable styles, of which the ‘dhoti saree’ has become a classic silhouette in the lexicon of the Indian fashion-forward clients. The style’s cult status has been cemented when leading Bollywood actress Sona Kapoor wore it to her many red-carpet appearances, She is also credited for designing the tulip drape, the wavy drape, and the two-pallu-in-dhoti drape. This juxtaposition of the old-world charm and the modern chic has made her designs timeless and yet avant-garde.

Major Achievements and Accolades

With a career that is as illustrious as Anamika Khanna’s, there have been numerous awards and accolades that have recognised her achievements and contributions to the filed of fashion. From being the first female Indian designer to showcase at the Paris Fashion week to being selected by Elle magazine in 2006 to be featured as one of the 50 style icons of the year.

On multiple occasions she has been cited as one the most influential and powerful women in India. For five years in a row, she was featured in Business of fashion 500 as influential shaper of the fashion industry. In 2018, she was awarded as the Designer of the year by the Vogue Women of the Year Awards. Most recently in 2023 she was awarded the Trailblazing Fashion Designer of the Year at the Pinksvilla Style Icon Awards.

Throughout her illustrious career, Anamika Khanna has received numerous awards and accolades. She has been honored with the Damania Fashion Award, and her work has been showcased at various international fashion weeks, including Paris and Dubai. Anamika has also collaborated with prominent global brands and celebrities, further cementing her status as a leading figure in the fashion industry.

Iconic Collections and Runway Shows

The talents of Anamika Khanna have graced numerous runway shoes. She has been a regular feature at the Lakme Fashion week and the India Couture Week. In 2014 at the India Couture Week, she unveiled her ‘Luxury’ collection, which received widespread acclaim for its exquisitely embroidered vests, capes, lehengas and saris.

In 2017, Anamika Khanna exhibited her collection ‘Happily Ever After’ as installation pieces at The Kila, Mehrauli.  The collection was an amalgamation of the various rituals of the Indian wedding, and the clothes relevant to them. Another notable collection is her “Rebirth” series, which reimagines traditional Indian attire with a modern twist and in 2021 she presented her ‘Timeless The World’ at the Lakme Fashion Week after a hiatus of 15 years.  Each of her runway shows is a testament to her creativity and dedication to pushing the boundaries of fashion.

Anamika Khanna’s design have always been preferred by the most stylish Indian actresses. Deepika Padukone wore a saree by Anamika Khanna to the TIME 100 gala in New York in 2018. International women of power like Oprah Winfrey and Nita Ambani have embraced looks by the designer for various occasion. Sonam Kapoor is seen occasionally wearing the latest creations of the designer, including at Cannes in2013, 2014 and 2016.

Personal Philosophy and Inspiration

Coming for a traditional Indian family with values, Anamika Khanna’s design philosophy revolves around the idea of preserving and reinventing traditional Indian art forms. She has high ethical work values and wishes to take sustainability in her work to new heights. Her vision for the future involves a greater focus on sustainable fashion, combining eco-friendly practices with her signature design elements.

She draws inspiration from various sources, including classical dance, Indian mythology, and contemporary art. In interviews, she often emphasizes the importance of staying true to one’s roots while embracing change and innovation. At the same time, giving back to the community is at the core of her business model, where working with local artisans and women is always seen as important.

Conclusion

Anamika Khanna’s contributions to the fashion industry is unquestionable and unparalleled. Her ability to blend tradition with modernity has not only redefined Indian fashion but has also influenced global trends. As she continues to innovate and inspire, Anamika Khanna remains a beacon of creativity and excellence in fashion.

This blog is but an ode to the achievement to this great designer. She not only inspires but her work is a true legacy for anyone who wishes to understand how to make an identity by keeping the old and moving into the new. Do let us know your thoughts about this blog. If there is any fact that I have missed, please let me know so I can include it and share the knowledge with more.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Most Popular

To Top