Introduction to fashion forecasting
Fashion forecasting is a complex creature to understand and successfully master. Fashion designers would sacrifice their first born if they could guarantee 100% critical and commercial success of their collections. This because of the everchanging nature of consumer requirement. The customer at large is influenced by trends, which are in turn formed by a variety of factors. In order to achieve that commercial success, fashion designers and fashion house spend millions of dollars on finding out what will work and what will fail in the market, to minimise their risks and investments.
This onus is taken by the people who can study the past and present of fashion and can predict the future. Forecasting is a serious business and that is why there are specialised agencies that help business in decoding the mystery of trends. In this blog we will discover the top 10 fashion forecasting agencies of the world. Thes are the best in the business and their predictions help in shaping and forming of trends for future consumptions.
1. WGSN (formerly known as Worth Global Style Network)
Website: WGSN
Country of Origin: United Kingdom
Date Established: 1998
Owner: Ascential plc
Prime Services Offered: Trend forecasting, market analysis, design insights, retail analytics
Unique Selling Proposition (USP): Comprehensive trend analysis across various industries, including fashion, beauty, design, and lifestyle, with a global perspective and innovative forecasting methodologies.
2. Trendstop
Website: Trendstop
Country of Origin: United Kingdom
Date Established: 2002
Owner: Not publicly disclosed
Prime Services Offered: Trend forecasting, consumer insights, trend workshops, custom trend analysis
USP: Expert trend analysis with a focus on runway, street style, and consumer behavior, providing actionable insights for fashion professionals to stay ahead of trends and consumer demands.
3. Stylus
Website: Stylus
Country of Origin: United Kingdom
Date Established: 2009
Owner: Ascential plc
Prime Services Offered: Trend forecasting, consumer insights, innovation research, design strategy
USP: Forward-thinking trend analysis combined with innovation research, providing holistic insights into future consumer behaviors, design trends, and market opportunities.
4. Fashion Snoops
Website: Fashion Snoops
Country of Origin: United States
Date Established: 2001
Owner: Not publicly disclosed
Prime Services Offered: Trend forecasting, color analysis, design inspiration, consumer insights
USP: Cross-disciplinary trend analysis covering fashion, beauty, home, and lifestyle, with a focus on cultural trends, consumer values, and sustainability.
5. The Doneger Group
Website: The Doneger Group
Country of Origin: United States
Date Established: 1946
Owner: Stylus Solutions
Prime Services Offered: Retail consulting, trend forecasting, merchandising strategies, market analysis
USP: Established expertise in retail consulting and merchandising strategies, providing tailored solutions for retailers and brands to optimize product assortments and drive sales.
6. EDITED
Website: EDITED
Country of Origin: United Kingdom
Date Established: 2009
Owner: Ascential plc
Prime Services Offered: Market intelligence, retail analytics, product assortment optimization, trend analysis
USP: Data-driven approach to trend analysis and market intelligence, leveraging real-time retail data to provide actionable insights for fashion and retail professionals.
7. MintModa
Website: MintModa
Country of Origin: United States
Date Established: Not publicly disclosed
Owner: Sharon Graubard
Prime Services Offered: Trend forecasting, color analysis, design consultancy
USP: Expert trend forecasting with a focus on color analysis and design consultancy, catering to fashion brands, retailers, and design professionals seeking creative insights and guidance.
8. Stylesight (now part of WGSN)
Website: WGSN
Country of Origin: United States
Date Established: 2003
Owner: Ascential plc
Prime Services Offered: Trend forecasting, market analysis, design insights, retail analytics
USP: Comprehensive trend analysis and market intelligence tailored to fashion and design professionals, with a focus on actionable insights and strategic guidance.
9. Trendera
Website: Trendera
Country of Origin: United States
Date Established: 2009
Owner: Stylus Solutions
Prime Services Offered: Trend forecasting, consumer insights, generational research
USP: Expertise in generational research and consumer insights, providing valuable trend analysis and cultural insights for brands targeting different demographic groups.
10. Peclers Paris
Website: Peclers Paris
Country of Origin: France
Date Established: 1970
Owner: Not publicly disclosed
Prime Services Offered: Trend forecasting, design consultancy, brand strategy
USP: Established reputation as a leading trend forecasting agency, offering strategic insights and design consultancy services tailored to the fashion, beauty, and lifestyle industries.
Conclusion
Well, there you have it. The top, best 10 fashion forecasting agencies in the world. Some might differ from my opinion, but this is just my personal suggestions. Hope you might have found this information useful. Please visit these websites and see how the fascinating world of forecasting looks like. Also, share how you prefer to gain access to fashion forecasting services and also if I should include anymore names here.
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